Which is Right for Your Business: Mobile App or Mobile Website?
Online marketing is increasing day by day. Website creation and website promotion are the most important parts of internet marketing. Today, website has been accessed more from the mobile devices. As the users of smart phones, tabs, iPhones, etc, are increasing, the web access through the mobile devices also is increasing. Website access from a mobile device is more convenient than accessing it from the desktop. A recent Google report proves that 56% of the current US people use smart phones and 46% among them prefer to purchase things from mobile devices. Most of the eCommerce websites are now active enough of creating their mobile apps. If your business site cannot be accessed through mobile devices, standing in the year of 2014, you will lose a massive opportunity. Now, the most fundamental question is “Which is more important for my business: Mobile app or mobile website?”
The Importance of Mobile Apps:
Mobile application is an amazing feature that enriches your Smart phones a lot. Apps are the life of a smart phone. Apps improve the utility of a phone a lot. Apps perform various kinds of task for which they are dedicated. There are apps which can perform without the help of internet and there are some other apps which can perform only in the presence of internet service. All kinds of eCommerce websites use price check apps, online data checking apps etc which can only perform with the help of internet. According to the purpose, you can create specialized app for your business.
Pros: There are lots of sites that have apps for selling products, checking specific data of something, apps for the best price, apps for complete access of a site etc. Through the apps, you can pick a photo of a product, furniture, TV, Desktop etc. By using the apps, you can capture a photo of the product you want to sell. This can be adjusted to its pixels and image size that the site supports. But, if you capture a photo with your camera or mobile device, it may not support to the criteria of the site. This is a smart support on smart phones for your business site.
Cons: In the open market, different companies are using different mobile operating systems (OS). So, for getting the better result from the apps, you have to create apps for different OSs. So, this is costly enough and at the same time, you have to bear a huge cost. If it is possible to create apps in support of your business site, you should do it.
How a mobile website supports your business?
Thousands of instances you will get in support of the use of mobile apps for business, and at the same time, some other persons do not support the vast use of mobile apps for increasing business appeal. If you do not have a mobile friendly website or responsive website, the mobile user will not get the true experience of purchasing from the site. So, at first the site should be responsive and mobile user-friendly. Once you can create a decent mobile website with superior user experience, and then only an app can perform better with its URL linking to the site.
Pros: It is better to use separate mobile website to get the best user experience. You can use like the m.domain.com URL that helps to increase the great user experience. All the contents are structured specially for the mobile site. Thus, you can optimize the site so that you can get greater experience. So, SEO services for mobile are essential to make your site up in the search engines.
On the other hand, responsive website also helps to access website irrespective of all devices. A responsive website enables you to host a single website on a single domain that automatically adjusts to browser width. This helps to create the similar user experience as a mobile website; however, you can get more freedom of using this type of website.
Cons: Mobile website is so much essential. However, it can be unfavorable to search engines. The mobile device can only access the URL like m.domain.com. If you want to access it to the desktop, you will not get the exact feature of the site.
Take the Right Decision
Already you are informed that there are a lot of options of promoting your business to the people. Website creation for mobile has two versions: mobile site and fully responsive website; and the other is mobile application. This depends on the customer base, the tendency of using mobile by apps or sites by the users of the business locale etc. You have to justify them. But, still you will feel the demand of mobile sites rather than mobile apps. As the use of mobile app is easy enough, its popularity is continuously increasing. Considering your budget, you have to choose the right option for your business site promotion.