Matt Cutts Suggests for the Pages of eCommerce where Products Are Unavailable
There is a huge confusion about the pages where the products are unavailable. The products of an eCommerce website become unavailable when the customers purchase all the products of the same kind till the stock lasts. When the product is out of stock for any website, the page information should be updated otherwise, if any customer selects the product for purchasing, the customer gets harassed as well as the eCommerce website hampers. The reputation also goes down.
The question is obvious of what effect falls on the status of the website when the product is discontinued and it is still enlisted in the website. What is the effect of it on its Google listing? The search spam head of Google, Matt Cutts suggests for the pages of eCommerce that satisfies customers, and thus Google itself becomes satisfied.
See the latest video of Matt Cutts about the topic “What should sites do with pages for products that are no longer available?”
For Small Website :
The product availability of the website is a mandatory matter for which consideration it will be justified by Google. If some eCommerce website has a smaller amount of products and so the stock of each product is also lower. Here, Matt Cutts suggests that you should use inactive pages to direct the customers to the related products which are in stock. These products might come to the choice of the customers.
Mid-sized website :
In time of running of a medium- sized business website where you have lots of products and product showing pages. Matt advises here for 404 error pages for products unavailable. Google wants to say that when customers reach up to the product and read the description of it, and after that he is getting the report that the product is unavailable. It is harassing, and time consuming for the buyers. But, if the product may come back soon in the stock, you may inform the purchasers that the product is temporarily unavailable.
Large Business Website :
On the other hand, if you have a website that runs well, and it is a gigantic website where everyday thousands of products have been sold. So, the stock of products is also ceasing every day. In that case, you can use a Meta tag with “(the product is) unavailable after (a certain date or time)”. After getting the notification, Google will stop indexing the page aftereffect the certain period. Only the thing that you have to do is that after coming back of the product you have to re-index the product for showing it to the website.