How Can Small Sites Perform Better Than the More Popular Sites ?
Google’s head of search spam, Matt Cutts recently answered a question about improving the traffic and popularity of a small site in comparison to the large and popular sites. A user asked:
“How can smaller sites with superior content ever rank over sites with superior traffic? It’s a vicious circle: A regional or national brick-and-mortar brand has higher traffic, leads to a higher rank, which leads to higher traffic, ad infinitum.”
Most of the people have the conception that all the largest brand and national brands are getting higher traffic and better search ranking. The brand reputation also increases traffic of the visitors. But, Matt Cutts does not agree with this conception. The smaller sites can be more popular than the larger and popular sites because of the fresh and alluring contents for the users. Thus, smaller sites can easily and quickly reach at higher traffic than the lumbering and larger sites. Only the technique of SEO services or social media services cannot make your visitor increased. The fresh and useful contents can make a site popular as well as it can increase the traffic of the website.
Here, Matt Cutts also says that the smaller sites with superior contents can make a website popular, and thus, it can easily compete with the larger websites. It can be a large site very soon. He also points out some sites like Facebook, Instragram, and even Google as examples. They were once smaller sites. But, these became now the largest and most popular sites ever for the useful contents and improved services. They did the best job for focusing on the user experience and delivering more value to the users.
For making the website reputed and getting more traffic, you have to work hard in a proper logical manner. If you want to enlarge the whole site at a time, it is difficult. You should concentrate your efforts on converting one niche which will be really good. When you will be able to improve the small and single section, then, focus on the other areas. The process has been described by Matt Cutts is ‘Katamari philosophy.’
On the web, you will get lots of examples of small websites that has ranked well and outperforming the larger sites of the same kind for their extraordinary hard work and better output. Thus, their aim is to satisfy the users. That is why; Matt suggests producing superior contents spontaneously so that the user gets always the best thing and being eager to get more from the website. That is one of the best ways of getting site rank higher.