Bing Starts Allowing Keyword Deviations without Marking Them as Duplicate
There is a normal way of making ads in Google or Bing. The selection of advertising keywords has been opted by the Google AdWords and or Bing Ads. Thus, by the help of some technical personnel, the ads have been placed in various search engines. This is the normal way of advertisement implementation in search engines.
The Bing follows the keywords normalization process. If you have to pursue a campaign of keyword implementation like “cars-on-sale”, the Bing Ads makes it easy and considers it as “cars on sale”. The theory of normalization of Bing is that the small hyphens or some subtle differences will be omitted from the Bing Ads implementation. So, when both the keywords have been used to get more search benefit from the user’s end, Bing used to make it as duplicate. Thus, duplicate keyword error would occur. So, in the hinge of normalization of keywords, the advertise provider gets hampered.
The matter of interest of Bing Ads is that it is not changing the normalization process of keywords; rather, it relaxes the rules of the said process-the company announced recently. As it relaxes the hard core process of keyword normalization, the process sometimes changes the meaning and target of the keywords. So, this is the good news for the advertisers that the change will bring power to provide Bing Ads for getting more clients and target markets. The intention of searching for different products by similar showing keywords will be solved.
With this good achievement of the advertisers, they will be able to start using multiple deviations of keywords through Bing Ads Upload API or Bing Ads Editor. From now onward the users will not be able to add keywords through Web Interface. If once the keywords get uploaded to Bing, advertisers will be able to edit bids and match the types on the uploaded keywords only from the Web User Interface system.
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